SEGMENTATION ANALTYICS

Segmentation Analtyics

Customer profile according to behavioral & demographic segmentation for targeted marketing & sales operations.

Demographic Segmentation

Categorisation of customers on four buying behaviour- pragmatic, decumbent, affluent & aspirers.

Revenue segmentation according to various categories.

Segmentation of customers on various demographic grounds.

Identification of hidden trends and influence longer term purchasing behaviour.

Perform targeted campaigning & drive customer personalization.

Behavioural Segmentation

Categorisation of customers on four buying behaviour- pragmatic, decumbent, affluent & aspirers.

Revenue segmentation according to various categories .